Who we are | laridaemc.com
Laridae, full service management consultants.
Laridae, full service management consultants.
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Who we are

Since 2012, Laridae has grown from a startup into a full service management consulting firm. We work exclusively with non profits, charities, associations, and the public sector. Our work has taken us across the province and country. We have developed a unique understanding of smaller cities and rural communities. Our team has worked with over 100 organizations in strategy, planning, operations, governance, fundraising, human resources, communications, branding, and training.


The Laridae team brings a wealth of management expertise to mission-driven organizations. Our customized and collaborative approach produces results because we craft strategies that resonate with leaders—strategies that inspire action, responsibility, and commitment.

Our Team

Jonathan Bennett, CEO

Jonathan Bennett is the CEO of Laridae, a management consulting firm that helps non-profit and public sector organizations soar. Jonathan provides sought-after strategic counsel to leaders, executive teams, and boards across Ontario. With experience in urban, rural, remote, and First Nations communities, Jonathan’s expertise is in strategic planning, governance, change management, and communications. Before founding Laridae, he held leadership roles at a large regional hospital, as well as education and social services organizations. A widely published and award-winning writer, Jonathan is the author of seven books. An experienced director, Jonathan currently serves on the Ontario Telemedicine Network (OTN) Board of Directors, and he obtained his Chartered Director certification (C.Dir.) through McMaster University and the Conference Board of Canada.

Amanda English, Vice President

Amanda English is a seasoned senior leader with strong non-profit and public sector management and human resources experience. At Laridae, she has led human resources projects with Ministries, project managed large, multi-stakeholder engagement processes across Ontario, and provided personal counsel to EDs and CEOs during times of crisis and transition. Amanda has a versatile background that includes project management, human resources, stakeholder engagement, public speaking, marketing, and communications. She has held roles at Interior Health Regional Health Authority, Professional Association of Residents of Ontario, several Ministry of Health and Long Term Care (MOHLTC) funded programs, Canadian Association of Staff Physician Recruiters, and HealthForceOntario.

Danielle Rocheleau, Vice President

The foundation of Danielle’s professional experience, career, and passion has been rooted in community development. A resourceful, strategic thinker who values collaborative approaches to problem solving, at Laridae Danielle leads strategic planning, communications, and branding projects. Prior to consulting, she held executive roles with the Greater Peterborough Innovation Cluster (GPIC) and Peterborough & Kawarthas Economic Development (PKED). Danielle has actively engaged in governance throughout her career as a volunteer Board member of local non-profits. In addition to her years in the not-for-profit sector, Danielle has been an entrepreneur, starting an award-winning business. Bilingual, Danielle is originally from Timmins.

Laura Gaughan, Senior Associate

Laura Gaughan works with non-profit and public sector organizations to shape the stories that advance their cause. Drawing on wide-ranging skills in policy analysis, communications, research, and facilitation, she marshals information and makes it meaningful, compelling, and usable. From speeches to social media, strategic plans, and surveys, she helps clients shape and project effective messages. Laura brings extensive experience in industry associations, government, and postsecondary teaching. A published author, Laura holds an M.A. from Syracuse University’s Maxwell School of Citizenship and Public Affairs. She has been a volunteer for several community organizations, including the New Canadians Centre and Lakefield Literary Festival.

Colin Goodfellow, Senior Associate

Colin Goodfellow is an accomplished public sector and association leader with expertise in strengthening organizational performance, strategy, governance, stakeholder relations, financial performance, and social enterprise. He has held provincial or national thought leadership roles in Health, Municipal Government, and Education and is a recipient of a national award for Team Based Leadership.

Colin has served on numerous community boards spanning women’s shelters, foundations, and the arts. He has contributed to developing the not for profit sector as speaker, panelist, journal peer reviewer, and guest editor. He enjoys working with organizations and their people to envision and enable extraordinary futures. With an MBA from Queen’s University, as well as a CPA (CMA), Colin has served many organizations in financial strategy roles. He is currently a Board member of the Make a Wish Foundation Eastern Ontario, as well as a Volunteer Mentor for the RISE social enterprise network.

Jenn Harrington, Consultant

Community-minded with extensive non-profit leadership experience, Jenn brings a broad set of essential business tools and processes to support clients. At Laridae, Jenn leads operational reviews and audits, research, planning, and engagement projects. Her reputation as a conscientious and committed professional is built upon her ability to consistently deliver solutions on time. Prior to Laridae, Jenn held leadership roles in workforce development and social service organizations. She currently serves as President of the YWCA Peterborough Haliburton Board of Directors. Jenn has a degree in Mechanical Engineering from Western University and a Master’s in Business Administration from St. Mary’s University in Halifax.

Rachel Pott, Associate Consultant

Rachel Pott has a proven ability to engage audiences and generate interest in organizations through compelling storytelling. With over five years’ experience in the non-profit sector, Rachel has held leadership and communications roles in local and international organizations in the education, health care, social services and human rights sectors. Drawing on skills in communications, research and analysis, marketing, and project and event management, Rachel brings an attention to detail and innovative approach to her work. At Laridae, Rachel supports communications, writing, and strategic and operational planning projects. Rachel has volunteered for several nonprofits in Canada and the U.S., and is currently a member of the Peterborough Area Fundraisers’ Network executive team.


Valentina Kibedi, Associate Consultant

Community development and partnership building have been at the heart of Valentina’s career. Drawing on her communications, project management, and marketing expertise she provides wide-ranging support to Laridae’s consultants and clients. Valentina has held progressively senior roles in the non-profit and media sectors—including four years at the YMCA of Greater Toronto. She has a degree in Criminology from York University, and has volunteered for a variety of community organizations in Peterborough and across the GTA, including the New Canadians Centre and Peterborough Pulse.

Laridae’s Partners

Laridae’s clients benefit from our long-term, formal arrangements with a select group of partners.
Our collaborations ensure that we have the expertise needed for every client project.


Canada was formed through the cooperation and recognition of a dual autonomy where two nations were willing to cooperate and co-exist respectfully. Many of the original intentions of a shared society, both socially and politically have been undermined with the colonial intent. The historical contexts and challenges have complicated the relationship between Indigenous peoples of Canada and settler society.

Today, many organizations, businesses, and institutions are working to recognize that shared history and reconcile many of the wrongdoings through respectful partnership and collaboration with Indigenous peoples.

These experienced Indigenization Consultants help organizations strategize and align corporate responsibilities to Indigenous Inclusion by utilizing a variety of recommendations such as: internal input; Indigenous staff feedback; local and regional Indigenous communities; as well as the Truth and Reconciliation Commission (TRC) and the United Nations Declaration of the Rights of Indigenous Peoples (UNDRIP) recommendations.

Laridae works with Indigenize to receive guidance from Indigenous professionals on how to successfully position organizations to engage all necessary stakeholders in order to ensure meaningful development and implementation of comprehensive Indigenization plans.

Miigwech (thank you)!

Workplace Restoration

Laridae is a Vendor of Record for Workplace Restoration with the Ontario Government. To learn more about this service and our partners, visit our Workplace Restoration section.

Our clients trust us to develop sound plans, guide them through change, and position them for an even better tomorrow. They tell us about the positive impact of our work—on their board, staff, donors, and those they exist to serve.


We are passionate about our work and if, for whatever reason, we can’t make a difference, we won’t take the job.


Laridae: empowering organizations to soar.


Laridae became a Certified B Corporation in 2018. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.


Laridae was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers.