Communications Strategy Development for Non-Profits

Your non-profit has blossomed but awareness hasn’t seem to “stick” within your community.

How will you continue to attract staff, volunteers or donors, if your organization isn’t known? How will you implement meaningful change without the necessary messaging?

Laridae can help with a communications strategy tailored to your needs.

Whether you seek to:

  • build trust in your community
  • rally internal audiences
  • raise your public profile
  • overcome a reputational issue
  • inform stakeholders of a change
  • share some good news

A communications strategy from Laridae will ensure you’re delivering messages that matter, in the right way at the right time.

What is it like to develop a communications strategy with Laridae?

At Laridae, we work to match our suggested approach with your capacity. The communications strategy we deliver will be achievable and tailored to your ability to implement it successfully.

At any point through the process, we are willing to pivot and change direction should the need arise. For example, we may find in talking to your stakeholders that communications isn’t your issue after all — you may need a community engagement plan instead. We will always do what’s right for your organization.

Audience Mapping & Stakeholder Engagement

The first rule of good communications is to know your audience. That’s why Laridae begins every communications strategy project with a brand audit.

This involves intensive stakeholder engagement sessions where we ask tough questions and listen hard to what people have to say. This provides us with a complete understanding of how your non-profit is perceived in your community.

Strategies, Tactics and Messages

With the guesswork removed, we can move quickly to workshop various strategies. Laridae will share recommendations, set out effective tactics and assist in development of key messages that resonate perfectly in context. 

A Communications Toolkit

Finally, Laridae will either develop your communications toolkit, consisting of messaging, FAQ, backgrounders, and other elements required, or we can provide templates and teach you how to develop these materials on your own.

Here for You, Every Step of the Way

We support you at every step along the way.

With tools and checklists, communications tips and project management expertise, working with Laridae means the project will be professionally completed, on time and on budget.

The legacy will be deeper engagement and an increased level of trust.

“We have had excellent results for past projects. They are thorough, professional and provide detailed reports.”

– Brenda Wood, Executive Director, Regional Tourism Organization 8

Past Communications Clients Include

Free Guide for Planning Effective Communications

Staff of all levels will find this guide helpful for both internal and external communications. Get support with:

  • Challenging messaging to be shared amongst colleagues
  • Key information to be shared by management
  • External messaging for partners
  • Internal coordination on important projects

Download the Guide for Planning Effective Communications here.

Take the Next Step

We Can Help

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