Community Learning Event: Fundraising Reluctance? There’s a cure for that!

Learn why you or those around you are reluctant to fundraise and the “cure” so that you can raise more money, in a way that feels good.

Sure — you know you need to fundraise for your organization, but it feels icky, or like selling your soul. You’d rather be doing anything else. Guess what — you’re not alone. Most people who work in the nonprofit sector are reluctant fundraisers, but we don’t teach fundraising in a way that enables reluctant fundraisers to take action and be successful. In this session, you’ll learn why you or those around you are reluctant to fundraise and the “cure” so that you can raise more money for your important work, in a way that feels good.

Next Session

Tuesday, May 9, 2023
10:00 am – 11:30 am

Interactive Live Zoom Session

Regular Price

Class-Size Limit
40 People

Who is this Session for?

This session is for reluctant fundraisers! If you’re an executive director, board member, volunteer or even junior fundraiser and you find yourself too busy to fundraise — this is for you!

What Will You Gain from this Session?

In this session you will learn:

  • Why fundraising seems so hard and it’s the last thing you want to do (we’ll use neuroscience to understand this)
  • How effective fundraising differs from the “icky” fundraising you think of when someone says the “f” word (fundraising)
  • Practical tools to help you adopt a new approach to fundraising at your organization


There is no prerequisite or preparatory material for this course, other than a desire to learn and improve your non-profit management and leadership skill set!

Led by Cindy Wagman

Cindy Wagman is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.

Cindy became a Certified Fundraising Executive in 2009 and received her MBA from the Rotman School at the University of Toronto in 2013. Cindy has presented for AFP (Association of Fundraising Professionals), CanadaHelps, CharityVillage, Bloomerang, Keela, and Fundraising Everywhere.

She is the host of the top-rated The Small Nonprofit podcast, and best-selling author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul.

Sponsored by OASSIS

OASSIS is an association plan and has been providing Employee Benefit Plans across Canada since 1990, with an exceptional history of serving its members in both service and in price. We offer affordable and comprehensive Employee Benefits to not-for-profit organizations of all sizes (1 to over 1,000 employees) exclusively. Benefits are available to full time, part time, and contract employees.

Learn more on their website.